Spend More, Pay Less

My, how have times have changed in the fashion world! It seems like only yesterday when buying Payless shoes was a fashion no-no. So when did Payless became so popular? Just a few years ago, no fashionista in her right mind would be caught dead in their shoes. They were not cute, cheaply made and took about 3-4 months to break them in so that your feet wouldn't hurt.

Yes, Payless was just not the place to find good shoes. But now, Payless has become so cool that even those with great fashion sense are starting to shop there. No longer is there shame that comes with this store. People are proud that they got chic shoes for a low price. Payless is following in the footstep of Target's 'go collection', using hot designer to increase their notoriety as well as win over the hearts of the snobby fashionistas.

Designers like Alice & Olivia and Lela Rose have all created a special collection for the brand. They became so popular that the collection was flying off the shelves and onto the fashion forward's feet. Even style Guru Patricia Field, who created the wacky but chic wardrobe from "Sex and the City" and "The Devil Wears Prada" has created not one, but two collections for Payless.

I'm just happy people have realized that you don't have to spend hundreds of dollars to get cute shoes. Just run down to your closest Payless and load up. You know you want to.

After all, they have the hottest shoes of the summer-The Patricia Field for Payless Summer Collection- and anybody who is anybody is shopping there.

~ Yolanda Evans